My First Month on Twitter: Lessons from Sharing Charlie Munger’s Wisdom
When I first joined Twitter, I decided to do something different. Instead of just adding to the noise, I wanted to share valuable insights. My choice? Charlie Munger’s 25 psychological tendencies—a collection of wisdom that has shaped how I think about business and life.
The Numbers Game
Starting with just 12 followers, I managed to grow my audience to 155 followers over the course of my Munger series. While I suspect a good portion might be bots (let’s be honest, that’s just Twitter), I’m grateful for the 5-10 genuine connections I’ve made along the way.
Learning What Works
My journey taught me several valuable lessons about content creation on Twitter:
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Format Matters: My early posts were text-heavy, and the engagement was disappointingly low. Even with 10-20 followers, including friends, the impression count was barely registering. This taught me the importance of presentation.
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Controversy Drives Engagement: Interestingly, my most successful posts were about negative tendencies. Posts about “Dislike/Hating Tendency” and “Drug Misuse Tendency” received 46 and 32 views respectively—significantly higher than posts about more nuanced concepts.
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Engagement Strategy: The best way to gain visibility? Meaningful interaction with larger accounts. When I thoughtfully engaged with popular posts—adding value or sharing relevant insights—my impressions spiked.
A Personal Win
One highlight was when Greg Isenberg, whose podcasts I regularly listen to, responded to one of my comments. The key? Being early to the conversation and contributing something worthwhile. It was a small win, but it showed me that genuine engagement can lead to meaningful interactions, even with influential figures.
Key Takeaways
For anyone starting their Twitter journey, here’s what I learned:
- Keep your content concise and well-formatted
- Don’t be discouraged by initial low engagement
- Focus on meaningful interactions with larger accounts
- Be authentic in your engagement
- Timing matters—early, thoughtful responses can lead to valuable connections
While my follower count might not be breaking any records, this experiment taught me valuable lessons about digital content creation and community building. Sometimes the real value isn’t in the numbers, but in the learning process itself.
Looking Ahead
But here’s the twist—little did I know that everything I learned during this Munger series was about to pay off in a big way. Right after completing these posts, I published a tweet that would completely shatter my previous engagement records, jumping from 46 impressions to an astounding 24,000. But that’s a story for another post…
What has been your experience with sharing wisdom on social media? I’d love to hear your thoughts and experiences in the comments below!